Photo copyrights World Economic Forum. Click here for larger version
According to business.gov, startups that do international business grow faster and fail less often than companies that don't.
Startups decide to go global and enter international markets for a variety of reasons, and these different objectives at the time of entry should produce different branding strategies marketing, performance goals, and even forms of market participation. However, companies often follow a standard market entry and branding development strategy. The most common is sometimes referred to as the “increasing commitment” method of market development, in which market entry is done via an independent local partner. As business and confidence grows, a switch to a directly controlled subsidiary is often enacted.