Not so long ago, everytime we heard global brand (naming and branding), only big players came to our mind. Big brands such as a Apple, Google, Facebook, Pepsi, Coca Cola, among others were considered the most successful cases. However, as things have exponentially changed we are now living in the worm hole of marketing. Different tools, different resources has made the whole arena different and indeed providing all the elements needed to go ahead with this important task.
Brand is nothing but reputation, it is more than a visually appealing logo. "Think of a brand as a reputation," says Paul Williams, founder of the international marketing firm Idea Sandbox. We add to this that to create a brand reputation different key factors are to be taken into account and this usually involves the whole company as a living organism, as a cell.
From a local and global or as we call glocal perspective, going global is an advantage for your business, thinking global while being local in spite of wherever you are or where are you based is paramount. By having the glocal mindset you are already having a tool to build your brand and make it recognizable. A brand that is fully recognized is prone to be charged a premium for your product or service. Your target will pay even more if they trust your brand, they surely know what is that brand up to and what they can get once the purchase. And in the other hand you will always charge more because of what your brand promised.
How to start thinking international? How to structure a glocal mindset?
It is all discipline and belief. You believe your product is good, your product will fulfill a specific demand. Obviously, you need to discover that niche or market. Probably your logo your visual identity, your brand image needs a remake, a face wash so to speak. You probably need to think of a proper naming and branding, trademark, not only locally but also global trademark, needless to say domain names, start buying your specific domains with other related domains if needed. Choosing the right channel and if possible crafting your message is important. Choose and remake your packaging options, develop specific messages to specific countries if needed. And the most important advice of all> Remember you are dealing with humans, always start from that point, always abide by humanity, make a whole marketing based on human to human interaction, where at the end both wins.
Last but no least, let us all follow some great advises that were featured in the Entrepreneur website on five of the main strategies to build a global brand. These are Understand customer behavior, Position yourself properly, Know how your brand translates, Think broadly, Find good partners. We would like to add once again, think of your customers, discern on what they want and what they need and continue.
Awesomedia, located in Finland not only provides the proper branding schemes for you but it takes you to this whole mindset, because we have a global mindset and we have worked in different multicultural environment, we understand what is to think of a product, idea or service to a specific territory or country. Just flow with us and let us take you where you really deserve.