Client: Helpaniola Non Profit Organization
Helpaniola foundation is a German based non-profit and non-governmental organization. Helpaniola was founded by a group of young, dynamic and committed individuals in 2016. Their main mission is developing poor communities in remote areas of the planet, by alleviating poverty and creating sustainability in those impoverished areas.
Helpaniola foundation is mainly involved in humanitarian activities enhancing living standards of underprivileged people in distant, remote and poor areas such as small towns, villages, hidden valleys, etc. Helpaniola is slowly but steady leading different projects including health, education, sanitation, water, child care, human rights, environment, women’s empowerment also providing support to discriminated and disadvantaged community groups such as people with disabilities, abandoned and orphaned children.
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Task: Branding, Visual Identity, Packaging Design
Helpaniola founders were looking forward to bringing forth a brand that is friendly, a brand that provides a hand to the needy one. In a nutshell: A hand that helps. They wanted to focus the identity in different categories with an emphasis first in orphaned and abandoned street kids and then go on with other activities.
Budget:
The budget was set very medium and was paid in different installments according to different stages of the project.
Planning - Strategy - Solutions
Visual identity, wearables design, packaging design, apparel design
Helpaniola wanted to impact by using different channels. They were interested in involving more millennials as well besides the traditional target.
What they asked for
Full visual identity and preparation of different promotional items as an aid for their marcom.
What we did
We designed a brand that is friendly, accessible and with a clear message.
The symbol of the hand and the messenger pigeon reflects the remote help our people in need of remote, distant and poor areas receive via Helpaniola. Green colors relate with hopeness, that hope that is a motivation for people in need.
Skills used
- Art direction
- Visual Identity
- Packaging design
- Apparel design
- Mobile app design
- Website front end design
- Corporate design (stationary, office, promotional advertising and marketing materials to promote the NGO across different targets and territories)
