The Art and Science of Cross-Channel Brand Stories

  • Recognizing Trends in Branding and Identity Cross-Channel Marketing

    Recognizing Trends in Cross-Channel Marketing

    As you begin to brainstorm and strategize to market and implement new branding and identity for your company in 2016, it is important to have a firm grasp on the existing and developing creative branding and marketing trends and to understand the needs and wants of your target populations. In the beginning collaborations meant for formulating your marketing strategies and adding relevance as applicable for your buying audience, it is important to keep in mind the recent trends in cross-channel marketing in order to optimize its effectiveness in your own company’s marketing endeavors.