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Gopal Restaurant is a group of cafes and Indian restaurants, with an upbeat melt of south indian vibe, decoration style and exquisitely spicy food.[/col] [col class="span4"]
The client asked us to prepare a somewhat vintage yet elite visual identity. Client asked us to build branding for an on the go consumption packed products serie.[/col] [col class="span4"]
The budget was set high in order to achieve the best results, packaging design was implemnted and corporate identity for the restaurant installations.[/col] [/row]
Branding, visual identity, packaging design
Because of the huge increasing demand for this type of food, Gopal Restaurants decided was a good time to renew its branding and to start reinventing itself by offering on the go consumption healthy food. The restaurant is also trying to conquer a special niche (healthy, vegetarian food).
What they asked for
Gopal is a indian restaurant chain present in India, USA and EU. We started by creating a holistic approach for all the restaurants. The client asked us to prepare a somewhat vintage yet elite-modern visual identity. Client also asked us to build branding for an on the go consumption packed products serie.
What we did
The simple design invoking the lively, rich Indian culture was employed to align the meaning of the word Gopal which in sanskrit (one of the oldest languages of the world) cow protector (गो (go) "cow" and पाल (pala), strength, tenderness, expansion of the conciousness, growth and the restaurant business itself. The exotic cultural heritage behind the business was key factor for the corporate identity. The owners also asked us to work on a serie of snaks and edibles to be sold in kiosks, train stations, food courtyard and snack bars, this as a contribution to the health of people having a busy life.
- Art direction
- Visual Identity
- Packaging design.