Internationalization of a brand

global marketing mindset

 

Not so long ago, everytime we heard global brand (naming and branding), only big players came to our mind. Big brands such as a Apple, Google, Facebook, Pepsi, Coca Cola, among others were considered the most successful cases. However, as things have exponentially changed we are now living in the worm hole of marketing. Different tools, different resources has made the whole arena different and indeed providing all the elements needed to go ahead with this important task.

Brand is nothing but reputation, it is more than a visually appealing logo. "Think of a brand as a reputation," says Paul Williams, founder of the international marketing firm Idea Sandbox. We add to this that to create a brand reputation different key factors are to be taken into account and this usually involves the whole company as a living organism, as a cell.

From a local and global or as we call glocal perspective, going global is an advantage for your business, thinking global while being local in spite of wherever you are or where are you based is paramount. By having the glocal mindset you are already having a tool to build your brand and make it recognizable. A brand that is fully recognized is prone to be charged a premium for your product or service. Your target will pay even more if they trust your brand, they surely know what is that brand up to and what they can get once the purchase. And in the other hand you will always charge more because of what your brand promised. 

How to start thinking international? How to structure a glocal mindset?

Marketing Trends in Millennials

 Marketing Trends in Millennials with Inbound Marketing Tampere

Did you know that Millennials make up almost one quarter of the population of the European Union? The figure is even higher in the United States.

Contrary to what you might have been led to believe by the title ‘Millennial’, these guys were not born in 2000. They used to be known as Gen Y; they came into mid-to-late teens in the year 2000. But whatever they are called they have big spending power.

Recognizing Trends in Branding and Identity Cross-Channel Marketing

Recognizing Trends in Cross-Channel Marketing

As you begin to brainstorm and strategize to market and implement new branding and identity for your company in 2016, it is important to have a firm grasp on the existing and developing creative branding and marketing trends and to understand the needs and wants of your target populations. In the beginning collaborations meant for formulating your marketing strategies and adding relevance as applicable for your buying audience, it is important to keep in mind the recent trends in cross-channel marketing in order to optimize its effectiveness in your own company’s marketing endeavors.

                                                           
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