The New Advertising Agency Paradigm

New Advertising Agency Paradigm 

It’s a thrilling time in the advertising, branding concept agency in Europe, Helsinki and the whole universe as it has gone through an evolution for the last decade and it’s not done yet. The overwhelming impact of the digital and social media world on the future scope of ad agencies has a drum that has begun to beat louder with each passing day. This is proving to be a new landscape for traditional ad agencies who are being forced to broaden their horizons. It’s no longer okay to just function as a basic ad agency.

5 tips for building a glocal brand

glocal marketing agency in finland.

 

5 tips for building a glocal brand

The word glocal is a recently coined portmanteau term that fuses the words global and local. It simply means that a local business can participate in the global marketplace. A glocal brand is one that can be distributed internationally and tailored to meet the needs of the localities into which it is being circulated. This means that businesses adapt products and services to cater for local preferences, laws, cultures and traditions. Companies that have decided to go glocal have reported many benefits including greater brand recognition, higher customer loyalty and ultimately increased revenues.

How to build a glocal brand:

Healthcare design agency FMCG branding services study case

wellness nutrition packaging

Fast Good is a successful FMCG brand building strategy implemented to conquer an ever growing sector and niche. Read more about Fast Good here

As time goes by, more and more FMCG branding management agencies are needed in order to evaluate and implement the correct food branding marketing approach. 

The food industry market has changed in the last years. According to Euromonitor the Global performance for this Global Health and Wellness Market is US$625 Billion. This is mostly pushed by consumer needs and wants. If you go right now to the super market you will see everyday more and more people reading nutrition facts, ingredients, etc. It seems the end consumer is more educated and is ready to go into a healhier life style, food brand marketing strategies are also helping.

                                                           
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About Awesomedia

Awe yes. Awesomedia is a top service nordic creative agency from Scandinavia. We build brand-centric, design-led avant-garde concepts & bold ideas. We offer strategy, identity, & naming.

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