Creativity in Advertising

Left and right side of the brain always work in balance.

Rational and creative inputs define many things we do in all aspects of our lives. They both need each other as the wings of a bird. How effective is creativity in the business world is the main topic of the most interesting research and discussions over the years. Same way day needs the night and vice versa, can we say creativity boost businesses and make it more effective? How far can we go with creativity and how rational we must go to keep the balance? Till what extent creativity is useful and till what extent is not?

harvard creativity in advertising branding

In most of the cases, more sales means more marketing, marketing needs advertising. Marketing and advertising mean a combination or art and science which influence each phase of the purchasing journey and most important, the buyer persona itself.

Professors Werner Reinartz and Peter Saffert nicely explain in this academicals research published by Harvard Business Review publication, where it is explain creative in all its extent and how it influences advertising and business in general.

 

                                                           
 BingAds Accredited BadgeHubspot PartnerGoogle Partner Certification Allmarkkinointi palvelut jasenyritys tampere

Latest From Blog

05
Apr2016

Best niche tactics or strategies for start ups in the hyper competitive scenario

Best niche tactics or strategies for start ups in the hyper competitive scenario

Suссеѕѕ is definitely еvеrу еntrерrеnеur’ѕ аim. Thеrе аrе mаnу ѕtrаtеgiеѕ wоrth соnѕidеring to get there. Quite many either from the brick and mortars...

05
Apr2016

The Art of Startup...globally

The Art of Startup...globally

 Photo copyrights World Economic Forum. Click here for larger version According to business.gov, startups that do international business grow faster and fail less...

05
Apr2016

Recognizing Trends in Branding and Identity Cross-Channel Marketing

Recognizing Trends in Branding and Identity Cross-Channel Marketing

As you begin to brainstorm and strategize to market and implement new branding and identity for your company in 2016, it is important to...

05
Apr2016

Marketing Trends in Millennials

Marketing Trends in Millennials

  Did you know that Millennials make up almost one quarter of the population of the European Union? The figure is even higher...

05
Apr2016

Internationalization of a brand

Internationalization of a brand

  Not so long ago, everytime we heard global brand (naming and branding), only big players came to our mind. Big brands such...

The Clients List

  • 7
  • 3
  • 4
  • 2
  • 5
  • 6
  • 1
  • 2

About Awesomedia

Awe yes. Awesomedia is a top service nordic creative agency from Scandinavia. We build brand-centric, design-led avant-garde concepts & bold ideas. We offer strategy, identity, & naming.

Contact us

 info (@) awesomedia.org
  +358400226509
 Katajikonkatu 2 A 3, 33820, Tampere

Get Map

Awesomedia Marketing Agency


GOT A PROJECT?

* indicates required
Email Format

Top Services

  • Brand Engagement & Architecture
    Brand Disruption & Innovation
    Corporate Brand Identity
    Corporate Image Services  
    Strategy & Positioning
    Naming & Verbal Identity
    Packaging & Product Design
    Mobile App Branding
    Visual Identity for search, display, mobile & video
    Micro-moments brand crafters
    Brand Messaging (B2B, B2C)
    UI / UX
    Brand Workshop