Everything around tells a story. In fact, there is always a story behind everything we see, everyone, everywhere, up, down, left and right, from our cells to microcosms.
Starting from what you may have in your hands right now, or even your own clothes. etc. There is a storytelling behind someone or any other object. Storytelling is part of our culture.
It is one of the effects of our social activity, most of the time and sometimes subject to improvisation, mesmerizing stance or theatrics moods and with different purposes whether educating, entertaining or just as ways to preserve the culture and prolong it to make it sustainable. This way, storytelling has been part of our culture and has been employed through generation to generation as part of each culture’s effort to set up its presence though time having in the beginning a religious aspect to maintain the moral and instill moral and spiritual ideas to the next generation, later including other elements such as characters, plot and narrative points of view. 'storytelling' as a term then, is later employed in a narrow sense to specifically refer to mouth of mouth storytelling, aligning later techniques, methods or tools used by other media to unwind or divulge the chronicle of a story.
The above infographic explains us in detail the anatomy of that story from a marketing point of view.