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Healthcare design agency FMCG branding services study case

wellness nutrition packaging

Fast Good is a successful FMCG brand building strategy implemented to conquer an ever growing sector and niche. Read more about Fast Good here

As time goes by, more and more FMCG branding management agencies are needed in order to evaluate and implement the correct food branding marketing approach. 

The food industry market has changed in the last years. According to Euromonitor the Global performance for this Global Health and Wellness Market is US$625 Billion. This is mostly pushed by consumer needs and wants. If you go right now to the super market you will see everyday more and more people reading nutrition facts, ingredients, etc. It seems the end consumer is more educated and is ready to go into a healhier life style, food brand marketing strategies are also helping.

 However, at the same time the end consumer is also on the go, milennials for example are pretty much busy all the time and they are always trying to meet deadlines. That is why packaged foods tends to be one of the most interesting trends to follow according to Statista. In 2010, the global retail packaged food market was worth 1.95 trillion U.S. dollars. By 2015, the market was forecasted to reach a retail sales value of 2.14 trillion U.S. dollars.

The saturation via the big brands is there as well, the world of consumer goods seems to keep searching a niche among the noise and it seems the natural, healthy options is one of those growing sector. Consumer goods world is usually conceived to be the nest where brands are in its most empowering site, however it seems to be a cluttered sector, hard to cut-through. Packaging has evolved to become now the biggest representation of a brand, allowing end consumers to recognize the innser ethos, ideals, beliefs and mission-vision.  

Most of the FMCG brands are tending to confuse their branding strategies. Based in a research published by the Journal of Product & Brand , management corporate brand strategy is advisable to be used for durables and credence services. In the other hand whereas FMCG and experience services, individual brand type endorsed by the corporate brand type is the most frequently used branding strategy. We have noticed there is a growing trend on corporate branding as corporate brand type usually in all the sectors. Also, other than the single corporate brand strategy, as in case of durables and credence services, single brand type strategy is rarely used. For FMCG brands and experience services brands, companies are trying to leverage brand equity of two or more brand types

 

 

                                                           
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