graphic logo design agency

 

Client: In genio Marketing Consulting Firm

In genio is a marketing consultancy firm that provides marketing consultancy to startups and mid-small businesses.

Task: Visual identity

The new marketing company launched in 2016, the needed a new visual identity for the whole company. 

Budget:  

The budget was set high in order to reach the goals and more.

Planning - Strategy - Solutions

New visual identity 

The firm wanted to focus on startups and small businesses, therefore needed a visual identity that reflected affordability, friendliness and easy to start marketing kit

What they asked for

A new visual identity that cohesion different parameters both as the marketing firm but also a friendly design that conveys trust, reliability and amiability. 

What we did

Awesomedia opted in to align a glocal (global + local) identity that encompasses In Genio’s vision to grow its reputation for innovation & compelling customer relationship management. The whole visual identity work covered a refreshed logotype warm and friendly color palette and of course a Nordic styled minimal and simple visual system.

In Genio’s main mission and vision is to become a world-class consumer marketing firm, with a focused objective to be a consumer driven innovation company that create strong brands in the startup world. We created a brand that ignites powerful exciting and differentiating brand experiences consistent and harmonious throughout the consumer touch point.

Awesomedia created a logo with sharp and defined shapes, clean and clear, maximizing this way its visibility and impact. We created a custom and modern sans serif font to be distinctive and evocative of the shapes of the brand symbol. The design also evokes a modern appearance due to the palette of oranges and beiges so it stands out in all the customer experience process starting with a phone call or email.

Skills used 

  • Art Direction
  • Print
  • Visual Identity
  • Graphic Design

graphic design for a marketing agency

graphic design display identity for a marketing firm

logo design for a marketing company

 

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