Visual identity, wearables design, packaging design, apparel design

Helpaniola wanted to impact by using different channels. They were interested in involving more millennials as well besides the traditional target.

What they asked for

Full visual identity and preparation of different promotional items as an aid for their marcom. 

What we did

We designed a brand that is friendly, accessible and with a clear message. 

The symbol of the hand and the messenger pigeon reflects the remote help our people in need of remote, distant and poor areas receive via Helpaniola. Green colors relate with hopeness, that hope that is a motivation for people in need.

Skills used 

• Art direction
• Print
• Visual Identity
• Packaging design
• Apparel design
• Mobile app design
• Website front end design
• Corporate design (stationary, office, promotional advertising and marketing materials to promote the NGO across different targets and territories)

Creation of a branding, new visual identity, packaging design

The new visual identity should reflect the ideology and life philosophy of the artist. Therefore, we managed to put the artist himself in this new personal brand.

What they asked for

Creation of a new branding, music visual identity and packaging design, other music apparels design such as t-shirts, etc. for the fan base. 

What we did

 The visual identity and packaging was built to fully capture its unique style and brand. The visual identity and packaging strategically conceptualize an artist image who reflects freedom, game changing and wilderness. The image was tailor-made with a different design embodying his personality, making a name with the power to garner the deserved attention from his target audience, music influencers and industry leaders and thus penetrating and increasing followers and fans base.

Skills used 

• Art direction
• Illustration
• Print
• Visual Identity
• Branding
• Packaging design.

New visual identity 

The firm wanted to focus on startups and small businesses, therefore needed a visual identity that reflected affordability, friendliness and easy to start marketing kit

What they asked for

A new visual identity that cohesion different parameters both as the marketing firm but also a friendly design that conveys trust, reliability and amiability. 

What we did

Awesomedia opted in to align a glocal (global + local) identity that encompasses In Genio’s vision to grow its reputation for innovation & compelling customer relationship management. The whole visual identity work covered a refreshed logotype warm and friendly color palette and of course a Nordic styled minimal and simple visual system.

In Genio’s main mission and vision is to become a world-class consumer marketing firm, with a focused objective to be a consumer driven innovation company that create strong brands in the startup world. We created a brand that ignites powerful exciting and differentiating brand experiences consistent and harmonious throughout the consumer touch point.

Awesomedia created a logo with sharp and defined shapes, clean and clear, maximizing this way its visibility and impact. We created a custom and modern sans serif font to be distinctive and evocative of the shapes of the brand symbol. The design also evokes a modern appearance due to the palette of oranges and beiges so it stands out in all the customer experience process starting with a phone call or email.

Skills used 

• Art Direction
• Print
• Visual Identity
• Graphic Design

This NGO was looking forward to promoting gender equality in different parts of the world, especially third world countries where education levels are very low. As part of UN Igualando needed a concept and a full data driven work to create brand awareness. [/col] [/row]

What they asked for

United Nations has been promoting gender equality in different parts of the world, especially third world countries where education levels are very low. The international board decided give it a go into a wider scale and undergo a marketing and branding campaign focusing in creating awareness. They thought this type of problem would be known not only local but globally as well via a marketing campaign via a global branding and corporate marketing agency.

Thanks to this marketing and branding campaign, it was achieved: The establishment of a model of gender equality between firms and organizations in the country to increase competitiveness and promote actions and policies at public and private levels to eliminate gender gaps and increase the participation and equal employment opportunities between women and men.

What we did

Awesomedia, Marketing Agency Tampere, Helsinki developed a product branding strategy concept where the youth could speak, act and become promoters of gender equality, messengers of inclusiveness and opportunity for men and women. From a marketing perspective we managed to create a campaign to promote workshops to counter this gender imbalances in curriculum areas. The organization wanted us to create strong messages in order to encourage women into more technical professions that are still considered to be for men, such as engineering, construction or science professions. We managed to implement partnerships with other women's organizations and structure official introductory courses in the above mentioned professions which at the same grab the interest of a shy young girls group. We also managed to promote careers to young men, that were considered to be for women such as day care teachers, kindergarten care teacher, etc.

Awesomedia also implemented an integrated campaign in order to recruit students. We used advertising, offline and online campaigns, literature, media, and different events. The campaigned promoted a wide range of diversity issues such as gender, but also race and age.

Skills used

• Art direction
• Print
• Design
• Branding and visual identity
• Campaign Identity
• Offline and online marketing

http://do.globedia.com/sello-igualando-certificara-empresas-promuevan-eliminacion-desigualdades-genero