Visual Identity

company in helsinki that provides branding

Sellacon is a company that offer offers a wide range of services consisting of waterproofing of roofs, placement of floors and rental machineries for these purposes. The company offer these services via different branches in different countries.

Website: https://sellacons.com

Sellacon is present in different offices around the world and needed a proper branding set up for all its subsidiaries and offices. They needed an umbrella that cover all in one image.

The budget was set high and was paid in two installments: 40%/60%.

Visual identity, Corporate Brand Identity, Global Branding

Having a journey through different buyer personas, through different marcom channels, we concluded the end customer, shareholders and stakeholders base were not fully identifying with the brand itself, influencing thus to the whole operational level including re-purchasing in many cases. We had to find out a way to ignite different levels of engagement from the first moment a prospect get in touch with the brand itself.

What they asked for

Full visual and global identity that covers all the operations of the company including deliveries, contracts, offices image, building image and stationaries.

What we did

We remade their logo from a senseless inanimated amorph shape which had no meaning to the target to a living logo that encompass the brand itself. We re-shaped the logo to a S letter keeping the diagonal and perpendicular black lines as a sign of kaizen and sustained work.

Skills used

Art direction
Print
Visual Identity
Branding

full branding and visual identity design services by awesomedia

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logo creation with an S shape

logo services

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visual identity company helsinki

prague, czech republic branding services

Enjoy is a Prague, Czech Republic-based organization that organizes international summer camps for children in Spain, Portugal, the Czech Republic, Poland and the UK oriented to different groups including children and high school teenagers.

With over several interesting and attractive programs spread through out the above mentioned countries, Enjoy offers to organizational leaders, teens, children and parents creative ideas and activities to make the giant leap into high quality unforgettable summer camps.

Website: http://enjoy-edu.org

Since 2017, Enjoy has quickly secured several camps facilities in Europe and are in talks to partner with a third one in UK. With major capital investments made so far, and with an ongoing sustainability in its business model, Enjoy believed that now was the time to get kids–and their adult leaders–to come to camp, therefore needed to create a very attractive marketing concept and eye catching visual identity that fasten marketing and advertising activities.

The budget was set high and was paid in different installments according to different stages of the project.

Visual identity, wearables design, packaging design, apparel design

We concluded through our discovery process, that the competition's branding was categorized in three distinct groups: fussy resort style, old timey rustic and wannabe corporate. We found out most of the competition used names that were not enticing the audience’s curiosity or bringing forth the inner child we all have, the story had to be told like a postcard, like a cartoon. The story had to be enjoyable and simple just like a child's world: simple.

What they asked for

Full visual identity, preparation of different promotional items in order to attract larger audiences.

What we did

Logomark for each camp. Harmonious visual identity as a group to maintain visual integrity in different formats. We prepared designs for t-shirts, website, stationary set ( letterhead, pamphlets, envelopes, business cards, CDs).

Skills used

Art direction
Print
Visual Identity
Branding for different apparels such as t-shirts, hats, scarfs, etc
Website design and development

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international camp marketing services

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branding agency

Helpaniola foundation is a German based non-profit and non-governmental organization. Helpaniola was founded by a group of young, dynamic and committed individuals in 2016. Their main mission is developing poor communities in remote areas of the planet, by alleviating poverty and creating sustainability in those impoverished areas.

Helpaniola foundation is mainly involved in humanitarian activities enhancing living standards of underprivileged people in distant, remote and poor areas such as small towns, villages, hidden valleys, etc. Helpaniola is slowly but steady leading different projects including health, education, sanitation, water, child care, human rights, environment, women’s empowerment also providing support to discriminated and disadvantaged community groups such as people with disabilities, abandoned and orphaned children.

Helpaniola founders were looking forward to bringing forth a brand that is friendly, a brand that provides a hand to the needy one. In a nutshell: A hand that helps. They wanted to focus the identity in different categories with an emphasis first in orphaned and abandoned street kids and then go on with other activities.

The budget was set very medium and was paid in different installments according to different stages of the project.

Visual identity, wearables design, packaging design, apparel design

Helpaniola wanted to impact by using different channels. They were interested in involving more millennials as well besides the traditional target.

What they asked for

Full visual identity and preparation of different promotional items as an aid for their marcom.

What we did

We designed a brand that is friendly, accessible and with a clear message.

The symbol of the hand and the messenger pigeon reflects the remote help our people in need of remote, distant and poor areas receive via Helpaniola. Green colors relate with hopeness, that hope that is a motivation for people in need.

Skills used

Art direction
Print
Visual Identity
Packaging design
Apparel design
Mobile app design
Website front end design
Corporate design (stationary, office, promotional advertising and marketing materials to promote the NGO across different targets and territories)

wall design for marketing and advertising

promotional marketing materials in non profit organization

Mobile app design, part of the Non governmental organization visual identity

corporate visual identity for Helpaniola NGO

apparel's advertising marketing

corporate visual identity using stationary and promotional items

outdoor display design for non governmental organization

packaging design with a strong visual identity for a non governmental organization

Visual and brand identity design

Petr Behavy Consulting Agency is a Poland based business consultancy company that works with companies and organizations through out a wide spectrum of industries such as startups, mid-sized, super-star brands to niche businesses and non-profits, providing top notch international consultancy services.

Petr Behavy Consulting Agency wanted to create a more modern brand according to the current markets demands and international parameters. More specifically the international market. Petr was clear that it must still be a Czech local brand but with the power to compete with already globally positioned ones. Petr Behavy a leader in its field and a trend setter in its local Prague, Poland, they wanted to transmit these same local values to a broader audience.

The budget was set high and was paid in different installments according to different stages of the project.

Visual identity, wearables design, packaging design, apparel design

Working in association with Awesomedia Prague, the awesomedia methodology was utilized to help direct the advancement of Petr Behavy refreshed new visual personality and logo. Awesomedia at that point worked with the GMs to create BU specific narratives, visual character related, product messaging aligned to the new recently created brand strategy.

What they asked for

Full visual identity and preparation of different promotional items.

What we did

Awesomedia worked with Petr Behavy to recognize business development openings that would all the while drive business effect and assemble attractive values for the brand. Petr and Awesomedia led quantitative and qualitative research that slowly but steady helped define the new brand value.

The examination approved the brand equity model, and distinguished key brand offer and potential buy drivers. Further shopper's behavior research yielded various high potential development stages and classifications which had the capacity to help to create the new identity. brand image values and further corporate branding, service positioning, and to additionally separate Petr Behavy from its competition.

Skills used

Market research
Art direction
Print
Visual Identity

Logo as part of the branding identity development of a business consulting agency

apparel promotional design visual identity for business consultancy agency

apparel design visual identity for business consultancy company

Visual identity development stationary

visual identity services for consultancy agency

In genio is a marketing consultancy firm that provides marketing consultancy to startups and mid-small businesses.

The new marketing company launched in 2016, the needed a new visual identity for the whole company.

The budget was set high in order to reach the goals and more.

New visual identity

The firm wanted to focus on startups and small businesses, therefore needed a visual identity that reflected affordability, friendliness and easy to start marketing kit

What they asked for

A new visual identity that cohesion different parameters both as the marketing firm but also a friendly design that conveys trust, reliability and amiability.

What we did

Awesomedia opted in to align a glocal (global + local) identity that encompasses In Genio’s vision to grow its reputation for innovation & compelling customer relationship management. The whole visual identity work covered a refreshed logotype warm and friendly color palette and of course a Nordic styled minimal and simple visual system.

In Genio’s main mission and vision is to become a world-class consumer marketing firm, with a focused objective to be a consumer driven innovation company that create strong brands in the startup world. We created a brand that ignites powerful exciting and differentiating brand experiences consistent and harmonious throughout the consumer touch point.

Awesomedia created a logo with sharp and defined shapes, clean and clear, maximizing this way its visibility and impact. We created a custom and modern sans serif font to be distinctive and evocative of the shapes of the brand symbol. The design also evokes a modern appearance due to the palette of oranges and beiges so it stands out in all the customer experience process starting with a phone call or email.

Skills used